Digital Experience Designer
H&M
2025-06 -
Leading accessibility initiatives for self-checkouts, in the Checkout & Pay team. My role bridges store design, furniture design, hardware vendors, and software development to ensure that checkout experience is inclusive and usable for everyone. By bringing teams together, I help H&M deliver on our commitment of liberating fashion for the many, making sure every customer can check out independently.
Experience Designer
H&M
2023-06 - 2025-05
Transforming the fitting room experience by enhancing customer satisfaction and empowering store staff. Leveraging IoT, QR codes, and physical experience design to create a seamless and innovative try-on journey. I also support the team as a Scrum Master, fostering collaboration and efficiency.
Product Designer
H&M Group
2022-01 - 2023-06
Creating the next-gen candidate experience by designing career websites and assessment tools that meet and exceed the expectations of tomorrow’s top talents.
UX/UI Designer
Collectum
2021-06 - 2022-01
Developing qualitative and quantitative user insights into actionable deliverables, in the shape of interactive digital prototypes and requirements. Responsible for design and acceptance testing.
Skills
UX Design, UX Research, UI Design, Physical Experience
Design, UX Writing, Accessibility, Prototyping & Wireframing, Leadership
Languages
English (Native)
Swedish (Native)
Spanish (Conversational)
Accessibility Training
Axess Lab
2025
Covered accessible design, coding, content, mobile apps, testing, and strategy for building inclusive digital experiences.
Rhetorics Course
Roda Utbildning
2025
Rhetorics and persuasive communication – storytelling, argumentation, and persuasive delivery techniques.
Bachelor’s Thesis
Svea Ekonomi
2021-03 - 2021-06
UX research on self-service kiosks used in restaurants. Insights leveraged to improve the customer interface.
UX Design Intern
Collectum
2021-01 - 2023-03
Improvement of Collectum's intranet. The internship led to an employment at Collectum.
Bachelor’s Degree, Interaction Design
Stockholm University
2018 - 2021
Focused on the full design process from concept to prototype, with people-centered approaches to interactive services and IT products. Covered computer science, HCI, project management, programming, evaluation strategies, cognitive psychology, requirements management, and prototyping.